Marriott’s Residence Inn Taps Home Office Expert for Ad Campaign
The Road Warrior, What's New With the Tour? October 26th, 2009Home office, telework and road warrior technology tips from leading home-business and work-at-home expert Jeff Zbar will be featured in more than two million copies of TIME, Fortune and Money magazines and Time Inc. websites beginning this week.
In a unique promotional campaign for Marriott International Inc.’s Residence Inn brand, Zbar provides two dozen tips on remote work strategies, “cloud” computing and online security. The tips are presented on “bookmarks” bound into the magazines and linked to from the websites. View the bookmark here.
“Road warriors, digital nomads and others who work from the road don’t want to struggle or just get by. They want to thrive – no matter where work and life take them,” said Zbar, creator of Chief Home Officer and Home Office Highway, a site focused on extended, working vacations. “Residence Inn’s campaign reveals in simple detail how easy it can be to achieve location independence and to connect and compute from a workspace other than the home or corporate office.”
The Residence Inn campaign, “Master The Long Trip” appears in the October 26 issues of TIME and Fortune, and the November issue of Money. The online tips debuted on CNNMoney on October 19, and will run through November 30. The tips also appear on Sports Illustrated.com.
Zbar is the leading home office authority and subject matter expert on home-business, telework and entrepreneurship. He launched his home-based business in 1989, and debuted his first site in the mid-1990s. In 2000, it evolved into ChiefHomeOfficer.com. As one of the longest continually published websites targeting the home office and telework, ChiefHomeOfficer.com provides content on business strategies, marketing and publicity, design and furnishing, technology, virtual offices, and even humor and haiku. It also includes tips for people who handle family affairs from a corner desk at home, and provides commentary on trends affecting today’s home-based worker.
For more information, contact Jeff directly, or contact Alan T. Brown with PrimeTime Media & Marketing Group in Hollywood, Fla., at 954-662-2526 orabrown@ptprm.com. To view or print the bookmark, visit http://www.chiefhomeofficer.com/wp-content/uploads/2009/10/marriott-bookmark.pdf
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